What it's about

In today’s device agnostic world, it’s harder to keep up with our customers. Thankfully, Google Analytics gives us a lot of useful data to know who our customers really are and how they behave across devices. There’s just one caveat: the web of Google Analytics can be mighty confusing. If used correctly, however, you can make informed marketing decisions with gazelle-like ability.

In this workshop, former Googler Nick Iyengar will show you how to be a pro at implementing Google Analytics on your Unbounce Mobile Responsive Landing Pages, then interpreting the data to mobilize your marketing might.

What you'll learn

    • How to analyze your mobile responsive landing page traffic
    • How to use segments to get actionable insights
    • How to use event tracking to validate content

About our guest, Nick Lyengar

  • Nick Lyengar is the Associate Director of Digital Intelligence at Cardinal Path.  He is responsible for helping his clients improve their profitability by building their analytics capabilities. As a former Googler, he managed the Google Analytics Guru team, as well as tens of millions of dollars in AdWords campaigns.  These days, you can find him training hundreds of professionals in analytics, or tailgaiting at University of Michigan football game.

What people are saying about our workshops

  • The tips and key takeaways were really useful, and I also like that it was informative.

    Sasha-Shae Weeks
    Lifestyle & Beauty Blogger at Afroniquely You and Freelance Web & Graphic Designer at Fresh Medley Designs Studio
  • It was Great!!! Got to know the key points that need to be taken care of.

    Nitin Kalasannavar
    Freelance Web Developer