What it's about

So you built a landing page, but now you can’t imagine other scenarios where you might be able to benefit from a brand new landing page. (Hey – it happens).

But you should never run a marketing campaign without a dedicated landing page, so you need to figure out where your next campaign opportunity lies.

Fortunately, you can skip the brainstorm – Boombox is a brand that has it figured out when it comes to new opportunities for landing pages. They build custom pages for all stages of the customer lifecycle, including lead gen via webinars, mid-funnel promos and partnerships, end-of-funnel demo requests, and even for when they need to certify their top users.

Attend this workshop to see the landing pages Boombox’s using, and how your own marketing team might benefit from the same types of campaigns.

What you'll learn

• The types of landing page campaigns Boombox are building (and the benefits of each one)
• How interactive content can help generate better leads and boost your conversions
• How to use interactive content to better segment your leads and landing pages to better communicate with them