How to Concept a Video Landing Page that Converts
- Guests:
- Kristen Craft, Liat Werber
- Length:
- 56:49 min
What it's about
Ever wonder if you should be using video on your landing pages? Or how to best use video to improve conversions? Join us and our friends from Wistia to learn when and how to build beautiful video landing pages that skyrocket your conversions.
BONUS: We’ll show you how to best use our new video landing page template.
What you'll learn
- When and how to incorporate video into your landing pages to drive conversions
- What types of videos can help you reach your campaign goals
- How to make your visitors click play
About our guests Kristen Craft and Liat Werber
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Kristen Craft is a big fan of technology, education, and business. She enjoys being part of the marketing team at Wistia, helping people use video more effectively. She also loves working with Wistia’s partner community, building connections with other companies that care about video marketing. Kristen holds advanced degrees in business and education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer.
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Liat Werber is a designer at Wistia and the mastermind behind all of the company’s branding. She believes design should be simple, approachable, and playful. Liat attended the Rhode Island School of Design where she majored in graphic design. She loves NPR podcasts, rock climbing, and is a true cookie aficionado.
What people are saying about our workshops
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The tips and key takeaways were really useful, and I also like that it was informative.
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It was Great!!! Got to know the key points that need to be taken care of.