What it's about
Curious about whether featuring your landing page’s form in a lightbox will help or hurt your conversions?
Buying psychology suggests that if visitors have to trigger your form, they’re more likely to follow through with filling it out, but is there truth to the lightbox form conversion boost?
Watch Adam Kaiser of Disruptive Advertising showcase some real clients’ successes, missteps and key findings about the tricky-to-master lightbox form. He’ll share best practices he’s noted over time, and key takeaways you can implement on your own landing pages.
What you'll learn
- The psychology behind using a lightbox form (and how to use the push-pull strategy)
- How Disruptive Advertising used lightbox forms to increase client conversion rates by more than 15%
- Cases when you should question using a lightbox form
- Which industries see best results with visitor-triggered forms
- How to give your lightbox form its best chance for success
What people are saying about our workshops
Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar
Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.
I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.