What it's about

Sourcing the right traffic to a landing page is often the most challenging aspect of a marketer’s job. It’s also the most important. But did you ever wonder if sending all your traffic to one landing page wasn’t the right play for your campaign?

In this Unwebinar, KlientBoost’s Johnathan Dane shows how creating multiple landing pages can lead to better qualified traffic and ultimately, increased conversions.

What you'll learn

    • Cases for using multiple landing pages in a single campaign
    • The difference between macro and micro conversions (and why you should be focusing on the latter)
    • How to tell the difference between hot and cold traffic to improve lead quality
    • Hot tips for segmenting traffic based on location

About our guest, Johnathan Dane

  • Photo of Johnathan Dane, CEO & Founder of KlientBoost

    Johnathan Dane is the CEO & Founder of KlientBoost, a PPC lead gen agency that obsesses over beautifully designed landing pages and aggressive PPC testing. He still doesn’t understand why so many people dislike Nickelback. Not that he likes them or anything.

What people are saying about our workshops

  • Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar

    Alexis Antonelli
    User Experience Consultant, Software Trainer at Axure
  • Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

    Drew Michaels
    Analytics Manager at Rational Interaction
  • I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.

    Desirae Odjick
    Inbound Marketing Manager at You.i TV