What it's about

With a boom in marketing tools over the last couple of years, one of the issues that digital marketers face nowadays is how to choose the tools that best suit their needs. Is it better to use all-in-one platforms or best-in-class integrations? If it’s the latter, which tools do you pick from the plethora of choices out there (and how)?

Naturally, you’ll want to select the marketing stack that can help you increase ROI. You’ll want tools to better help you understand your target audience and market to them, while tracking your efforts.

In this Unwebinar, Inbound Marketing Consultant and Founder of Earnworthy, Nicholas Scalice, will show you his list of considerations when evaluating tools to add to his marketing stack. He’ll also demonstrate how to seamlessly drive your qualified leads from your Facebook ad to your Unbounce landing page and nurture them with a marketing automation tool. He’ll even show you how to obtain valuable qualitative feedback on your landing pages to optimize your campaigns.

What you'll learn

    • How to design the right marketing stack
    • How to use Facebook ads to drive targeted traffic to your landing pages
    • Why marketing automation is a necessity
    • How to obtain valuable qualitative feedback on your landing pages

About our guest, Nicholas Scalice

  • Nicholas Scalice image

    Nicholas is an inbound marketing consultant and the founder of Earnworthy. He focuses on helping businesses get more traffic, leads, sales, and referrals, using the best inbound marketing tools, tactics, and strategies. He’s also the host of a weekly inbound marketing podcast called Inbound Unboxed.

What people are saying about our workshops

  • Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar

    Alexis Antonelli
    User Experience Consultant, Software Trainer at Axure
  • Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

    Drew Michaels
    Analytics Manager at Rational Interaction
  • I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.

    Desirae Odjick
    Inbound Marketing Manager at You.i TV