What it's about

It’s said that everyone has the same amount of hours in a day as Beyonce, but if you’re managing AdWords accounts for multiple clients, this probably doesn’t feel true.

Fortunately, there’s a way to make account management easier. With a few underused AdWords tools, you can start making changes to each of your client’s ads faster. From editing multiple items in one campaign at a time, to customizing a client’s ads based on location or device type – there are plenty of time-saving tricks that can make you more efficient.

Watch Bethany Bey of Cardinal Path share the 4 time-saving tools you can use to better manage your accounts.

What you'll learn

    • The benefits of ad customizers and how to use them effectively
    • How to simplify the management of your imported goals into your AdWords MCC
    • An overview of bulk editing options in AdWords (and how to bulk edit your keyword bids)
    • How to use Script Manager in Unbounce to add Google Analytics or other tags across your landing pages (instead of page-by-page)

About our guest, Bethany Bey

  • Bethany started her career in Digital Marketing over 5 years ago and has only continued to grow more excited about this industry ever since. As a Senior Digital Marketing Consultant at Cardinal Path, she works with high-profile clients across a variety of verticals to help develop and grow their digital marketing strategy. She also travels around the country, teaching Google AdWords to business leaders through Cardinal Path Training, and has trained at both Google and Microsoft headquarters.

What people are saying about our workshops

  • The content and information that Unbounce provides gives me so many valuable insights related to my work as a content writer/strategist. I think the learning and tools they offer are just awesome and I want to make sure Swedish companies start using Unbounce more :)

    Björn Jägevall
    Copywriter & Content Strategist, Owner of Redchair Kommunikation