What it's about
Landing pages are not a set-it-and-forget-it type of thing. After all, you’re not cooking a turkey – you’re building a conversion machine! The point is, you can become more data-driven and actually test the assumptions you use to create the elements on your landing pages (all in the name of increasing your conversion rates!).
Through accurate testing you’ll learn what’s working to persuade your audience, and what’s not. This workshop is designed to get you started with your first A/B test. You’ll get an idea of what to test, why it’s important, and how to interpret your results.
What you'll learn
- What A/B testing is and why you should be doing it
- How to set up A/B tests on your Unbounce landing pages
- What you should be testing to improve your conversions
What people are saying about our workshops
The tips and key takeaways were really useful, and I also like that it was informative.
It was Great!!! Got to know the key points that need to be taken care of.