What it's about

Pay-per-click ads are one of the best ways to direct qualified traffic to your landing pages. After all, if someone actively searches for keywords related to your offering, they’re more likely to click through to your landing page and convert!

Naturally, you’ll want to master the PPC experience from the keywords you use, to the features that can help you increase ROI.

In this Unwebinar, Bloom Search Co-Founder Martin Perron will show you how to make your landing pages highly relevant to prospects by walking you through Keyword Insertion in AdWords. He’ll also demonstrate how to use Unbounce’s Dynamic Text Replacement (DTR) feature in combination with AdWords to boost your Quality Score and conversion rates.

What you'll learn

    • The benefits of Keyword Insertion (and how to set it up end-to-end in AdWords)
    • How Unbounce’s Dynamic Text Replacement can enhance your paid ad campaigns (and improve your Quality Score)
    • Cases when you shouldn’t use either feature and common mistakes to watch out for
    • How to choose the perfect types of keywords (what works,what doesn’t)

About our guest, Martin Perron

  • photo of Martin Perron

    Martin Perron is the Co-founder of Bloom, a Montreal-based SEM agency that specializes in PPC to deliver awesome results and grow client’s businesses. Founded in 2006, Bloom has grown to a team of over 18 PPC specialists with expertise running campaigns across multiple verticals and various-sized clients including, fast-growth startups, growing SMBs and enterprise level brands. When Martin is not working, you’ll find him refining his coffee making skills, spending time with his beautiful wife and daughter or practicing for the next father-daughter dance party.

What people are saying about our workshops

  • I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.

    Desirae Odjick
    Inbound Marketing Manager at You.i TV
  • Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar

    Alexis Antonelli
    Software Trainer at Axure, User Experience Designer and Researcher
  • Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

    Drew Michaels
    Analytics Manager at Rational Interaction