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Level Up Your Copy to Increase Conversions

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3.4: Why Would Your Buyer Persona Care About Taking Your Action? Quiz

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Current EcourseLevel Up Your Copy to Increase Conversions

1.0: Hi there! Ready for class?
1.1: Every landing page has one goal
2.0: Five bits of copy for every landing page
2.1: Unique Selling Proposition (the headline & sub-headline)
2.2: Benefits
2.3: The Actual Offer
2.4: Call-to-action Copy
2.5: Social Proof
3.0: Write well for the right person
3.1: What questions to answer when researching your copy
3.2: How to Find Out Who Your Audience Is
3.3: Buyer Journey & Information Hierarchy
3.4: Speak Their Language
4.1: Message Match
4.2: Features versus Benefits
4.3: Attention Ratio
4.4: 'Me' Versus 'You'
5.1: Skimmable Copy
5.2: Avoid Long, Overwhelming Paragraphs
5.3: 'Nice to Know' Lightbox
5.4: Consistency
4.0: Principles of conversion copywriting
5.0: Make sure your copy gets read
Congrats! You're on your way to becoming a conversion mastermind