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  1. Ecourses
  2. Level Up Your Copy to Increase Conversions
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3.2: Who Is Your Audience? Quiz

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Current EcourseLevel Up Your Copy to Increase Conversions

  • 1.0: Hi there! Ready for class?
  • 1.1: Every landing page has one goal
  • 2.0: Five bits of copy for every landing page
  • 2.1: Unique Selling Proposition (the headline & sub-headline)
  • 2.2: Benefits
  • 2.3: The Actual Offer
  • 2.4: Call-to-action Copy
  • 2.5: Social Proof
  • 3.0: Write well for the right person
  • 3.1: What questions to answer when researching your copy
  • 3.2: How to Find Out Who Your Audience Is
  • 3.3: Buyer Journey & Information Hierarchy
  • 3.4: Speak Their Language
  • 4.1: Message Match
  • 4.2: Features versus Benefits
  • 4.3: Attention Ratio
  • 4.4: 'Me' Versus 'You'
  • 5.1: Skimmable Copy
  • 5.2: Avoid Long, Overwhelming Paragraphs
  • 5.3: 'Nice to Know' Lightbox
  • 5.4: Consistency
  • 4.0: Principles of conversion copywriting
  • 5.0: Make sure your copy gets read
  • Congrats! You're on your way to becoming a conversion mastermind