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  2. Improving Your Marketing Campaigns with Landing Pages
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2.5 Your Headline and Sub-headline

Current EcourseImproving Your Marketing Campaigns with Landing Pages

Section 2 of 42. Building Your First Landing Page

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  • 2.1 Log in and create a new page
  • 2.2 The page builder tour (don't skip this part)
  • 2.3 The 5 elements of a high-converting landing page
  • 2.4 Start with strong, contextual images
  • 2.5 Your Headline and Sub-headline
  • 2.6 Add your call to action
  • 2.7 Sharing the (most important) benefits of your offer
  • 2.8 Brag a bit: a dash of social proof
  • 2.9 Making your page mobile responsive

Section 3 of 4 3. Testing Your Pages & Measuring Results