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  2. Level Up Your Copy to Increase Conversions
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Get to Know Your Target Audience

  • 3.0: Write well for the right person5 min
  • 3.1: What questions to answer when researching your copy15 min
  • 3.2: How to Find Out Who Your Audience Is7 min
  • 3.3: Buyer Journey & Information Hierarchy7 min
  • 3.4: Speak Their Language5 min
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5 Bits of Copy for Every Landing Page

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CRO Writing

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  • Keep track of your progress through lesson and section quizzes.
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  • Join a community of smart marketers using landing pages to boost conversions.
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