What to Test
- 2.1 Deciding What to Test8 min
- 2.2 The Hypothesis5 min
- 2.3 Testing the 5 Essential Elements of Your Landing Page3 min
- 2.4 Testing Your Headline5 min
- 2.5 Testing Your Hero Shot6 min
- 2.6 Testing the Features and Benefits Copy6 min
- 2.7 Testing Your Call to Action5 min
- 2.8 Testing Forms5 min
- 2.9 Testing Social Proof6 min