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  2. Level Up Your Copy to Increase Conversions
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5 Bits of Copy for Every Landing Page

  • 2.0: Five bits of copy for every landing page2 min
  • 2.1: Unique Selling Proposition (the headline & sub-headline)2 min
  • 2.2: Benefits5 min
  • 2.3: The Actual Offer5 min
  • 2.4: Call-to-action Copy3 min
  • 2.5: Social Proof5 min
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