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  1. Ecourses
  2. Improving Your Marketing Campaigns with Landing Pages
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2. Building Your First Landing Page

  • 2.1 Log in and create a new page7 min
  • 2.2 The page builder tour (don’t skip this part)10 min
  • 2.3 The 5 elements of a high-converting landing page7 min
  • 2.4 Start with strong, contextual images5 min
  • 2.5 Your Headline and Sub-headline7 min
  • 2.6 Add your call to action5 min
  • 2.7 Sharing the (most important) benefits of your offer3 min
  • 2.8 Brag a bit: a dash of social proof8 min
  • 2.9 Making your page mobile responsive7 min
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1. Landing Pages 101

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3. Testing Your Pages & Measuring Results

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  • Keep track of your progress through lesson and section quizzes.
  • Get started right away by following along in-app as you complete the course.
  • Join a community of smart marketers using landing pages to boost conversions.
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Additional Resources

  • The Conversion Marketer's Guide to Landing Page Copywriting