Get to Know Your Target Audience

3.0: Write well for the right person

Y’know that nervous feeling you get before launching a campaign?  The one where you second guess everything? Did I triple check that link? Is the headline meaningful? Do people even want what I’m offering?

In this lesson, one of the most sought-after copywriters we know, Henneke Duistermaat (from Enchanting Marketing) explains how to avoid that feeling by figuring out exactly who your audience is and how to craft landing page copy that makes makes them tick.

In this section, you’ll learn how to write well for the right person, including:

  • How to find who, exactly, your audience is
  • How to research your target audience and fully understand their buying process
  • How to tune in and find your target audience online

Ready for a pro lesson? Let’s go!