As a designer, you may be asked to create either or both of these page types. Having this background context will be really helpful as you work on your layout.
Lead generation pages are great for collecting leads’ info in exchange for:
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- Awesome whitepapers, ebooks, guides, reports, industry-specific checklists, and other content marketing or educational assets
- Subscription to a newsletter, blogs, or other communication of interest to your target audience
- Registration to attend in-person events, or to gain access to ecourses or webinars
- Requests for consultation services or access to recorded sessions (videos or slides)
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Click-through pages are great for prompting:
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- An e-commerce purchase (by directing visitors to a shopping cart)
- Registration for a free trial of your service
- Scheduling a demo or tour of your product
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