1. Landing Pages 101

Introduction

Never start a marketing campaign without a dedicated landing page.

Ever.

But what exactly is a landing page? How is it different from your homepage or another page on your website and how will Unbounce help you build ‘em?

So. many. questions.

But, hey, that’s why you’re here.

By the time you complete this three part ecourse, you’ll learn why you should be using landing pages to power all of your marketing campaigns, what makes an especially persuasive landing page, and how to build your landing pages in Unbounce.