CRO Writing

4.0: Principles of conversion copywriting

Now that you know how to find your audience online and craft a compelling message for them, let’s dig into some of the proven techniques that experts rely on to get visitors to convert.

This section of the course is authored by the copy-obsessed Amy Harrison (of Write With Influence). Amy is a word scientist with a knack for teaching marketers how to write sales page copy without sounding sleazy.

In the next twos sections, Amy explains how to leverage copy to persuade readers to lean into your offer and move forward.

In this part of the course, you’ll learn the conversion optimization writing secrets the pros use, including:

  • How to use message match to help readers understand the context of your copy
  • How and why benefits outperform feature descriptions
  • When and how to use ‘me’ versus ‘you’ language