Sometimes the best way to break through that conversion plateau is to get back to basics. Above all else, your page should consist of the 5 essential elements of a high-converting landing page.

1. 1Strong, contextual images including a hero shot
2. 2A selling value proposition in the form of a headline and sub-headline
3. 3Clearly outline features and benefits of your offer or service
4. 4A singular and focused call to action
5. 5Social proof or testimonials supporting your claims

Now let’s take a look at optimizing each of these parts individually…