5 Bits of Copy for Every Landing Page

2.0: Five bits of copy for every landing page

By now you know that copy is the most important part of any landing page. It leads the overall layout and design in order to get visitors on board with your offer.

There are five critical copy elements that belong on every landing page:

  1. Unique selling proposition
  2. Benefits
  3. The offer
  4. Call to action
  5. Social proof

In this section, we’ll walk through each landing page element and you’ll learn how to pack the biggest punch with every piece of copy on your landing page.