Here’s a handy recap to review before pitching clients on why they should use landing pages:
These pages are different than your current web properties because instead of being a page to explore for information (like your website), they exist to get visitors to perform a meaningful marketing action for lead generation (exchanging contact information for your brand’s content or offer), or exist as a means of influencing, then directly prompting a purchase.
Landing pages allow for better control over your marketing funnel (and A/B testing). As an agency, we can work with you to determine campaigns that your target market will respond to, then build you high-converting campaign-specific landing pages. We can also A/B test and iterate your pages until you’re seeing increased conversions.
A typical agency has to rely on securing more ad spend from you to get more traffic to your campaigns, but we can use a combination of PPC traffic and highly persuasive landing pages – tested to appeal to your audience to increase conversions – to improve the ROI of your campaigns. While most PPC agencies focus on pre-click, landing pages are the way we optimize the post-click experience and get you the results you deserve.