1.3 Benefit Recap

Here’s a handy recap to review before pitching clients on why they should use landing pages:

client:
What are landing pages?
agency:
A landing page is a dedicated, campaign-specific webpage that drives your visitors to complete a single marketing goal or call to action.
client:
How can they enhance our marketing campaigns?
agency:
Landing pages produce better campaign results and higher conversion rates because – by prompting just one action – they narrow a visitor’s focus, and get more people to follow through with the CTA.

These pages are different than your current web properties because instead of being a page to explore for information (like your website), they exist to get visitors to perform a meaningful marketing action for lead generation (exchanging contact information for your brand’s content or offer), or exist as a means of influencing, then directly prompting a purchase.

Landing pages allow for better control over your marketing funnel (and A/B testing). As an agency, we can work with you to determine campaigns that your target market will respond to, then build you high-converting campaign-specific landing pages. We can also A/B test and iterate your pages until you’re seeing increased conversions.

client:
Why should we go with your agency?
agency:
While many agencies specialize in PPC, our agency specializes in not only securing the most relevant ads, but also in conversion optimization and testing. We can improve conversion rates by testing variations of landing pages to find what combination of elements can secure you more high-quality leads per month.

A typical agency has to rely on securing more ad spend from you to get more traffic to your campaigns, but we can use a combination of PPC traffic and highly persuasive landing pages – tested to appeal to your audience to increase conversions – to improve the ROI of your campaigns. While most PPC agencies focus on pre-click, landing pages are the way we optimize the post-click experience and get you the results you deserve.