As VP Growth at LemonStand, Ross brings more than 20 years of executive experience driving and executing growth strategies for eCommerce, software and SaaS businesses, from bootstrapped startups to publicly traded mid-sized multinationals. He is also an investor and advisor to several SaaS startups in Canada and the UK. His startup experience began as cofounder and CTO of Onvia, a Vancouver born eCommerce startup that went public on the Nasdaq stock exchange back in 2000.