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  2. Level Up Your Copy to Increase Conversions
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Level Up Your Copy to Increase Conversions

Copy has a direct and measurable impact on landing page conversions. Clear, concise, relevant copy is a key ingredient for a high-converting landing page.
Start taking this Course

Copy has a direct and measurable impact on landing page conversions. Clear, concise, relevant copy is a key ingredient for a high-converting landing page.

Course Overview

Modules

Welcome

Lessons

  • 1.0: Hi there! Ready for class?3 min
  • 1.1: Every landing page has one goal5 min

5 Bits of Copy for Every Landing Page

Lessons

  • 2.0: Five bits of copy for every landing page2 min
  • 2.1: Unique Selling Proposition (the headline & sub-headline)2 min
  • 2.2: Benefits5 min
  • 2.3: The Actual Offer5 min
  • 2.4: Call-to-action Copy3 min
  • 2.5: Social Proof5 min

Get to Know Your Target Audience

Lessons

  • 3.0: Write well for the right person5 min
  • 3.1: What questions to answer when researching your copy15 min
  • 3.2: How to Find Out Who Your Audience Is7 min
  • 3.3: Buyer Journey & Information Hierarchy7 min
  • 3.4: Speak Their Language5 min

CRO Writing

Lessons

  • 4.0: Principles of conversion copywriting5 min
  • 4.1: Message Match5 min
  • 4.2: Features versus Benefits8 min
  • 4.3: Attention Ratio5 min
  • 4.4: ‘Me’ Versus ‘You’5 min

Copy Meets Design

Lessons

  • 5.0: Make sure your copy gets read5 min
  • 5.1: Skimmable Copy10 min
  • 5.2: Avoid Long, Overwhelming Paragraphs8 min
  • 5.3: ‘Nice to Know’ Lightbox5 min
  • 5.4: Consistency2 min

Conclusion

Lessons

  • Congrats! You’re on your way to becoming a conversion mastermind1 min
Start taking this Course

Get your learn on. Log in with your Unbounce account for the full meal deal on ecourses.

  • Keep track of your progress through lesson and section quizzes.
  • Get started right away by following along in-app as you complete the course.
  • Join a community of smart marketers using landing pages to boost conversions.
Log In with Unbounce
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Get your learn on. Log in with your Unbounce account for the full meal deal on ecourses.

  • Keep track of your progress through lesson and section quizzes.

  • Get started right away by following along in-app as you complete the course.

  • Join a community of smart marketers using landing pages to boost conversions.

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