In this ecourse, you’ll learn:
- Why landing pages are critical to the most successful marketing campaigns
- Where you can immediately start using landing pages to improve your current campaigns
- What the highest performing landing pages have in common
- How to build your first high-performing landing pages in Unbounce
Course Overview
Modules
1. Landing Pages 101
2. Building Your First Landing Page
Lessons
- 2.1 Log in and create a new page7 min
- 2.2 The page builder tour (don’t skip this part)10 min
- 2.3 The 5 elements of a high-converting landing page7 min
- 2.4 Start with strong, contextual images5 min
- 2.5 Your Headline and Sub-headline7 min
- 2.6 Add your call to action5 min
- 2.7 Sharing the (most important) benefits of your offer3 min
- 2.8 Brag a bit: a dash of social proof8 min
- 2.9 Making your page mobile responsive7 min