Getting Started with A/B Testing: What to Test

This guide will teach you everything you need to know to get started with A/B Testing, including how to decide what to test, and setting up your test in Unbounce.

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In this course, you’ll learn to:

Find out what A/B testing is and why it’s useful
Learn about the 5 elements to test, plus how to come up with additional ideas
Set up an A/B test on your Unbounce landing pages, and view a case study

Course Overview

Modules

An Introduction to A/B Testing

Lessons

1.1 Why You Should A/B Test10 min

What to Test

Lessons

2.1 Deciding What to Test8 min
2.2 The Hypothesis5 min
2.3 Testing the 5 Essential Elements of Your Landing Page3 min
2.4 Testing Your Headline5 min
2.5 Testing Your Hero Shot6 min
2.6 Testing the Features and Benefits Copy6 min
2.7 Testing Your Call to Action5 min
2.8 Testing Forms5 min
2.9 Testing Social Proof6 min

Running Your Own A/B Test

Lessons

3.1 Running Your Own A/B Test7 min

More Ideas for A/B Testing

Lessons

4.1 More Ideas for Testing5 min

Conclusion

Lessons

5.1 The Rewards of Testing3 min

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