In this course, you’ll learn to:
- Find out what A/B testing is and why it’s useful
- Learn about the 5 elements to test, plus how to come up with additional ideas
- Set up an A/B test on your Unbounce landing pages, and view a case study
Course Overview
Modules
An Introduction to A/B Testing
What to Test
Lessons
- 2.1 Deciding What to Test8 min
- 2.2 The Hypothesis5 min
- 2.3 Testing the 5 Essential Elements of Your Landing Page3 min
- 2.4 Testing Your Headline5 min
- 2.5 Testing Your Hero Shot6 min
- 2.6 Testing the Features and Benefits Copy6 min
- 2.7 Testing Your Call to Action5 min
- 2.8 Testing Forms5 min
- 2.9 Testing Social Proof6 min