What it's about

Many marketers struggle to write landing page copy that converts. Precious time is spent pondering the details… “Which headline will work best? Which testimonial would be better? Should my copy be longer or shorter?” We get it, there’s a lot of guesswork that goes into finding the right words to kick-start conversions. But, writing effective marketing copy doesn’t have to be challenging.

In this webinar, business writing coach and irreverent copywriter, Henneke Duistermaat will walk you through a no-fail, step-by-step process for writing marketing copy that engages web visitors, builds trusts and nudges campaign traffic to take action.

 

What you'll learn

    You’ll learn how to:

    • Attract qualified prospects by writing copy that your target market can identify with
    • Effectively distill your unique value proposition and make it stick
    • Create copy and incorporate testimonials that help overcome objections and build customer trust
    • Edit your message so it’s concise, clear and persuasive
    • A/B test your copy: validate assumptions & continuously improve your conversion rates

About our guest, Henneke Duistermaat

  • Henneke Duistermaat is a business writing coach and irreverent copywriter. She’s on a mission to stamp out gobbledygook and add sparkle to boring business blogs. Henneke has written two five-star rated books about writing, and she teaches sell-out business writing courses online.


What people are saying about our workshops

  • Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar

    Alexis Antonelli
    User Experience Consultant, Software Trainer at Axure
  • Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

    Drew Michaels
    Analytics Manager at Rational Interaction
  • I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.

    Desirae Odjick
    Inbound Marketing Manager at You.i TV

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