What it's about

You’ve heard that you should “always be testing,” but it’s time this mantra became everyday practice.

If you’ve never run an A/B test – or are stumped about optimization in general – tune in to this AMA Unwebinar to ask LemonStand how they improve each of their landing pages based on data.

On December 1st, LemonStand’s CEO Danny Halarewich and VP of Growth Ross Paul, will share their conversion rate optimization process. They’ll discuss successful A/B tests, and how you can optimize your landing pages using their proven method.

What you'll learn

    This Unwebinar is directed by audience questions.  Here are a few questions that they’ll be covering:

    • How do you decide what to test on your landing pages?
    • How long do you run tests for?
    • How many variants do you typically test?
    • How do you know when a test is over?
    • What’s your advice for a first-time A/B tester?

About our guests Danny Halarewich and Ross Paul

  • Photo of Danny Halarewich

    Founder & CEO of LemonStand, Danny has worked with hundreds of online retailers to create high performance eCommerce websites that stand out from the crowd and convert visitors into buyers. Previously he ran a web agency where he lead marketing, design and development projects for companies such as Telltale Games, Yahoo! and MasterCard.

  • Photo of Ross Paul
    As VP Growth at LemonStand, Ross brings more than 20 years of executive experience driving and executing growth strategies for eCommerce, software and SaaS businesses, from bootstrapped startups to publicly traded mid-sized multinationals. He is also an investor and advisor to several SaaS startups in Canada and the UK. His startup experience began as cofounder and CTO of Onvia, a Vancouver born eCommerce startup that went public on the Nasdaq stock exchange back in 2000.

What people are saying about our workshops

  • I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.

    Desirae Odjick
    Inbound Marketing Manager at You.i TV
  • Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar

    Alexis Antonelli
    Software Trainer at Axure, User Experience Designer and Researcher
  • Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

    Drew Michaels
    Analytics Manager at Rational Interaction