What it's about

As cheesy as they are, infomercials have perfected the formula for persuasion.

And, believe it or not, copying a similar structure or information hierarchy on your landing pages can help improve your conversion rates.

In this Unwebinar, our Marketing Educator, Princess, examines an Unbounce customer landing page with the aim of eliminating excess copy, decluttering the message and increasing conversions as a result. She’ll demonstrate how to identify if your landing pages suffer from information overload, and how to use lightboxes as a way to include nice-to-know information without adding excess clutter.

What you'll learn

    • Why good page structure matters (and what it should look like)
    • The components needed on your pages and the order they should appear in
    • How to use lightboxes to highlight key elements and declutter your landing page
    • How to design a page to reflect the way page visitors evaluate offers

About our guest, Princess Cornelio

  • Photo of Princess Cornelio

    As a Marketing Educator at Unbounce, Princess runs the workshop program for our customers. She either delivers them herself or collaborates with industry experts to produce high quality educational and actionable content. When she’s not workshopping, you can find her experimenting with new recipes or engrossed in a DIY project.


What people are saying about our workshops

  • Most useful webinar I think I have ever attended. Thank you! @unbounce #unwebinar

    Alexis Antonelli
    User Experience Consultant, Software Trainer at Axure
  • Excited for another #unwebinar! @unbounce always has loads of great info packed into celeb hosted webinars.

    Drew Michaels
    Analytics Manager at Rational Interaction
  • I'm not kidding when I say this is the most fun I've ever had on a webinar. Well played, @unbounce.

    Desirae Odjick
    Inbound Marketing Manager at You.i TV